Jane O'Connor, the President of 55 Plus, LLC, works with age-designed and active adult developers, home builders, real estate companies, property management companies, media buyers, retirement communities and assisted living communities who focus on the 50+ market.

Based on the needs of our clients, we provide coaching, consulting, training and speaking services in the following areas:

• Coaching services for owners and developers
• Market feasibility studies
• Expert witness testimony for zoning permits
• Target market evaluation
• Pre-development review
• Competitive market analysis
• Training services
• Teleconference training sessions
• Evaluation of sales team performance
• Advertising and marketing strategies
• Professional alliance partnerships with top regional and national professionals.
• Mystery shopping
• Personnel assessments
• Prospect and resident communications
• Tracking system/database management

Working in the industry

Jane’s accomplishments and professional recognition include:

• Earned the Certified Active Adult Specialist designation in Housing (CAASH) Find out more about this exclusive status here.
• Earned the MIRM designation . Find out more here.
• Earned the CMP designation. Find out more about this exclusive status here.
• Recognized as one of the top 50 experts influencing the 50+ housing industry. 50+ Builder Magazine, January 2007. Find out more about this exclusive status here.
• Received the 2006 President’s Award, given by The Builders Association of Greater Boston, for outstanding service in recognition of dedication and professionalism in the building industry. Find out more about this exclusive status here.
• Received the 2006 Associate of the Year Award given by The Builders Association of Greater Boston
• Author of Sales & Marketing for the Active Adult , which is NAHB’s only sales course for selling to the active adult. This course is one of three designation courses for the national certification designation of CAASH (Certified Active Adult Specialist in Housing) through the University of Housing in Washington, DC.
• Has authored numerous industry-related articles, (link to articles) published nationally, online and in statewide builder and trade publications, including Seniors Housing News, Connecticut Builder, NBN Online and others.
• Member of The National Association of Home Builder’s (NAHB) since 1996
• Publisher of Mature Living Choices (link to MLC site) in New England since 1996, a full-color, digest-sized quarterly resource guide for active adults...publishing 800,000 copies annually and distributed in 6,000 locations throughout the New England region.
• Immediate Past Chairperson of the 50 Plus New England Housing Council, 2004, 2005, 2006
• Founding member of NAHB’s New England regional council for the National 50+ Housing Council since 2003
• Past Chair of the Education and Certification Committee of NAHB’s national 50+ Council, 2006
• Chair of the 50+ National Council’s Local Council Roundtable 2007

Bottom line … from ramp-up to sell-out of your age-targeted or age-qualified communities, we provide the professional experience and strategies for developments specifically for the age-targeted and age-qualified 50+ buyer.

To learn more about 55+ and how we can benefit your company click here.