Pre-development review

Are you thinking about the 55+ market segment? It is a powerful, demanding and ever evolving sector of the home building industry today, and will remain so for then next fifteen years.

Do you know the answers to the following questions?

• 1. How does the 55+ market niche differ from open market housing choices?
• 2. Who is your target? Is it the 55+ year old, the 65+ buyers, or will your buyers be over 70? Why should you care how old your buyers are?
• 3. What are their needs and desires?
• 4. What is your prototype? Single family homes? Attached? Multi-family? Is it the right prototype for your market area?
• 5. Have you done your homework? What homework do you need to do before jumping in?
• 6. Do you have a market feasibility study? Or are you just good at what you do and don’t feel you need one?
• 7. What are you willing to spend on lost opportunities and painful education to make your project succeed? Do you like to gamble on success?
• 8. What is the product that you will offer? Have you positioned your product to fit your market?
• 9. What makes you different from your competition?
• 10. Where is your risk most vulnerable?

Whether you are just getting familiar with the 55+ market niche, or have experience but need help navigating the ever changing waters of this powerful demographic, we can help guide you to the success and profitability that you seek.

Let us help you position your product for municipal approvals, buyer acceptability and realistic absorption. This is achieved by careful planning and choosing the right team members to guide you through the permitting process and the successful sell out of your project.

Benefit from our experience!

To learn more about 55+ and how we can benefit your company click here.