Market Research, Feasibility and Marketability Study

Do you have the right product for the marketplace you intend to enter? How do you know you have positioned your product for the demographic most likely to purchase? Have you done the homework necessary to predict your success? Market research provides demographic and product acceptance likelihood within the target market area for developments.

Our services include the following:

• Demographic and Demand Analysis
• Site Visit. A visit to the site and surrounding area will allow us to gain a greater understanding of the project as it relates to the neighborhood and community, as well as our ability to make suggestions based in first hand knowledge of the site.
• Define market area. Determine the primary market area surrounding the site and the anticipated impact of this market area as well as an intermediate or secondary target market.
• Documentation of demographic trends in project market area. Analyze the demography of the market area. This will include a thorough analysis and calculation of the size of the existing and projected future target market based on household age, income, assets/home value, and likely moving behavior, as well as any other relevant factors. 55 Plus, LLC will produce a map of the market area.
• Existing and planned properties in the market area. 55 Plus, LLC will utilize market area supply data as provided by our competitive analysis of the target area for the purposes of this analysis.
• Demand analysis. Calculate demand projections in order to gauge the depth of the local and total market and their capacity to support the existing product in the market as well as the subject property and any other proposed product. As part of this analysis we will perform standardized quantitative tests of required market penetration and capture. As part of these calculations we will also incorporate an analysis of moving behavior of target households. Product definition. 55 Plus, LLC will assist with the definition of the proposed product to be offered on the site. In addition, if you would like to broaden the scope of the work to be performed as it relates to on-site amenities outside on the grounds and inside the building, we can discuss this additional service and negotiate an additional fee based upon your needs.
• Absorption projections. Project annual absorption of units within the total market as a whole and at the proposed project over a five-year period.
• Written report and presentation. Summarize our findings and conclusions regarding the potential of the project, and provide conclusions regarding the depth of the local marketplace as it relates to project’s feasibility.

TIMEFRAME

Market Feasibility Analysis typically takes five to six weeks for completion. The date of completion will be agreed upon once the scope of the work is defined and the authorization to begin is signed.

To learn more about 55+ and how we can benefit your company click here.