Specializing in the 55+ housing industry.

             your product
                       your positioning

                                 your people                


2010 Archive   —   [February]        
2009 Archive
   —   [December]     [November]     [October]

October 2009
Top performers.

Jane Picture Photoshop 2 NEW.jpg

Jane Marie O'Connor
CAASH, MIRM, CAPS, CMP

Since 1996, Jane has worked nationally and internationally with developers, home builders and real estate companies who focus on the 50+ market segment: age-designed and active adult developers and builders, property management companies, media buyers, retirement communities and assisted living communities.

Jane is the lead author of NAHB's only sales course for selling to the active adult. This course is one of three designation courses for the national certification designation of CAASH (Certified Active Adult Specialist in Housing) through the University of Housing in Washington, DC.

Based on the needs of our clients, we provide coaching, consulting, training and speaking services in the following areas:

Designations:

Logo_CAASH_BW.jpg

MIRM Logo w. Text.jpg

CAPS logo.jpg
;
CMP logo.jpg


Client Success

"I wanted to let you know how much I enjoyed meeting you and hearing your thoughts on marketing/sales. The one thing that really resonated with me..."
Freddie Flax, PA
click here to read more

"I cannot tell you how "pumped" I was after our session. This is what I have been looking for. The insights you lead me to are like "Ahh" moments. Thank you for your time..."
Sarah Eldred, MA
click here to read more

"I want to thank you again for a superb job putting on the marketing and sales seminar for our company and associates."
Gerard Savard, MA
click here to read more

"I so enjoyed your presentation today and learned many new and important techniques and strategies for marketing an active adult community. All the information was pertinent for successful product sales..."
Gail Phillips, NH
click here to read more


Bottom line - from ramp-up to sell-out of your age-targeted or age-qualified communities, we provide the professional experience and strategies for developments specifically for the age-targeted and age-qualified 55+ buyer.


Network with Jane

facebook-logo.jpg
Become my friend on Facebook, find me by email: jane@55plusmarketing.com


Twitter-Logo.jpg
Follow me on Twitter, find me by my user-name:
janemarie55


LinkedIn_logo_1.jpg
Connect with me on LinkedIn, find me by my personalized URL: Click Here
"A mind stretched to a new idea never returns to its original dimensions."
Oliver Wendell Holmes

Do you have top performers on your sales team?
In today's challenged market environment, we cannot ignore where the rubber meets the road in the successful sell-out of active adult lifestyle communities, service-enriched retirement communities and apartments. The use of assessment tools has become vital today in assuring that you have the right team on-board to accomplish your goal: the profitable and timely sell-out of your community.

Results & Benefits

Part I: Workplace Motivators Survey
Identifying the values of individuals, teams and organizations reduces conflicts, increases talent retention, improves efficiency and productivity, and energizes any group working together toward common goals. The benefits include reduced turnover, enormous cost savings and increased satisfaction of stakeholders.

The graph below illustrates a candidate's
Workplace Motivators,
Interests, Attitudes and Values

The Workplace Motivators report identifies six different values that motivate an individual to take action.

Theoretical: A passion to discover systematize and analyze; a search for knowledge.

Utilitarian: A passion to gain return on investment of time, resources and money.

Aesthetic: A passion to add balance and harmony in one's own life and protect our natural resources.

Social: A passion to eliminate hate and conflict in the world and to assist others.

Individualistic: A passion to achieve position and to use that position to influence others.

Traditional: A passion to pursue the higher meaning in life through a defined system of living.

Part II: Sales Survey
• Spot winners with a reliable selection method.
• Evaluate the performance of both new and existing
salespeople.
• Maximize the sales team's effectiveness.
• Coach the sales team for maximum results.
• Hire the salesperson that fits the company needs.
• Bring a salesperson out of a sales slump and back on a
winning track.
• Reduce employee turnover and new training costs.
• Boost your sales-the ultimate business objective.

The DISC Graph provides insight into an individuals natural and adapted communication and leadership styles by measuring the four key dimensions of behavior.

Part III: Sales Strategy Index
Your business is in the hands of your sales personnel.
• Can they sell?
• Do they understand the sales process?
• Are they treating each sales situation the way top
salespeople do?

Sales Skills Index will answer all those questions and more!

• Simplify sales training
• Allow managing and coaching to be focused on areas that
produce results
• Build confidence
• Identify the sales strategy knowledge areas that are needed
to sell a specific product or service in a given market
• Identify new sales applicant's strengths and weaknesses
• Identify specific training or management needs of a
salesperson or sales force

The graph below illustrates a candidate's understanding of the most effective sales strategy
in a series of sales situations.

Is it time for you to improve your bottom line profitability?
We have helped our national and international clients improve their results. Let us help you take a close look at your sales and management teams to maximize their effectiveness and bring you the sales results you seek Click here to inquire today.

55 PLus Professional Coaching and Training

Speaking Engagements

Join me at the 2010 International Builders' Show!
January 19-22, 2010
NAHB BUILDER SHOW LOGO.jpg
Las Vegas, NV
www.BuildersShow.com
The New Deal for the New Decade
Friday, January 22, 2010 at 8:00 AM


Join Douglas O'Connor and me at the NH ARCH 20th Annual Fall Convention & Expo!

Tuesday, October 27 and Wednesday, October 28, 2009
Grappone Conference Center
70 Constitution Avenue
Concord, NH
www.nharch.org
Marketing and Sales Strategies for a Soft Market
Tuesday, October 27 at 5:30 PM


Let's face it. We all have experienced the challenges of today's economic climate. With shrinking marketing budgets and a decline in prospects through our doors, we are working harder for every new resident. Listen to international expert, Jane O'Connor, and her co-presenter, Douglas O'Connor, as they share new strategies combined with tried and true methods to help increase your conversion rations. A discussion on industry trends will conclude the presentation.

Training and Teaching

Saturday, November 7, 2009
Designing for the Active Adult (course revised 2009)
NJ HBA.jpg

Location: Community Builders Association of NJ
9 Whippany Road, Building 2 - Ste 3
Whippany, NJ 07981
Call or email for further information and cost:
973-887-2888 or sharonb@cbanj.org

By the year 2014, there will be 85 million active adults ages 55 and older living in the U.S. and more than 40 percent of all households will be headed by someone in the 55+ age group. These market segments are defined by lifestyle, community, and amenities/product design preferences. This one-day course gives you an overview of design considerations to take into account when planning single-family and multifamily housing for active adults. Learn how to meet the needs of this growing market and how to provide them with a variety of housing options.

 

Subscribe to the 55+ monthly Newsletter!
* denotes a required field
Email Address:*
Phone:
First Name:
Are you or will you be working
in the 55+ industry?:

HOME ABOUT US OUR SERVICES RESOURCES CLIENT SUCCESS NEWSLETTER CALENDAR CONTACT US
Copyright © 2007 - 2010 55 Plus, LLC. All Rights Reserved.