Industry Biography
of Jane Marie O'Connor
Professional business coach and speaker
1996-present
Since
1996, Jane has worked nationally and internationally with developers,
home builders and real estate companies who focus on the 50+ market
segment: age-designed and active adult developers and builders,
property management companies, media buyers, retirement communities
and assisted living communities.
Based on the needs of our clients, we provide coaching, consulting,
training and speaking in the following areas:
- Coaching and training services for owners and developers, including
pre-development review
- Training and coaching services for sales professionals
- Professional alliances with industry-related partners to insure
the sell-out of your project
- Expert Witness Testimony for Planning & Zoning Hearings
- Teleconference training services for sales and management teams
- Recruiting services
Bottom line…from ramp-up to sell-out of your age-targeted
or age-qualified communities, we provide the professional experience
and strategies for developments specifically for the age-targeted
and age-qualified 55+ buyer.
Publisher of Mature Living Choices®
of New England 1996-2009 Publisher
of Senior Living Choices® of Maine
2009 For
over fourteen years, Jane has been publisher and managing editor
of Mature Living Choices.
Jane sits on the guide’s national Council and has been actively
involved in the shaping, targeting and success of this national
guide, published in 30 states coast-to-coast.
Jane’s focus for the publication is the six New England states,
printing over 800,000 copies annually and distributed in over 3,000
locations in the New England region. Senior Living Choices if Maine
was opened in 2009.
Past Chairperson of the 50+ New England
Housing Council 2004,
2005, 2006 Jane
is Past Chairperson and founding member of NAHB’s regional
council for the National 50+ Housing Council since 2004. The Council
in New England was founded in late 2003 and provides members with
relevant and contemporary services, programs and information. This
includes educational programs; industry research; networking; magazines,
books and periodicals; awards and recognition programs; and regulatory
and legislative support. The intent of this support is to enhance
the capabilities of members about design, development, financing,
ownership, management, and sales and marketing of housing activities
and projects. We encourage high quality and professionally built
housing specifically designed to meet the demands of the nation’s
growing 50-plus population in all market segments (affordable, middle
market and luxury).
Board
of Directors for The Builders Association of Greater Boston 2005-present
Jane was on the local Boards of Directors from 2005-2008 and currently
sits on the National Board of Directors of NAHB representing BAGB.
She was the 2006’s President’s Award recipient, presented
in grateful recognition of her dedication, integrity and outstanding
service to the Association. In 2007 she was recognized in the Associate
of the Year award.
Chairperson, Education & Certification
Committee, National 50+ Housing Council
2006 Board
of Governors 2009
Board of Trustees
2009 Jane
chaired the educational programming offered through the International
Builders Show as well as the National Symposium education committees
in 2006. She was chair of the educational courses and designation
criteria for NAHB’s newest certification program for the 50+
segment, Certified Active Adult Specialist in Housing (CAASH) introduced
in 2007. She currently sits on the Board of Governors for Education
as well as a member of the 50+ National Housing Council’s
Board of Trustees.
Author 1996-present
Lead
Author of Selling to the Active Adult
Jane is the lead author of NAHB’s only sales course for
selling to the active adult. This course is one of three designation
courses for the national certification designation of CAASH (Certified
Active Adult Specialist in Housing) through the University of
Housing in Washington, DC.
- Numerous industry-related articles, published nationally, online
and in statewide builder and trade publications, including Seniors
Housing News, Connecticut Builder, NBN Online, Australia’s
& New Zealand’s RVA Yearbook and others.
Designations
CAASH
- Certified Active Adult Specialist in Housing
The active adult market is the fastest-growing segment of the
housing industry today and into the foreseeable future. The Certified
Active Adult Specialist in Housing designation gives housing professionals
serving this rapidly burgeoning market the essential knowledge,
tools, and skills that will help them succeed – from conducting
initial research to design considerations and features to servicing
the customer. Jane is one of only 90 select and qualified industry
professionals nationally to earn this prestigious NAHB designation.
She has worked in the 55+ market segment for over 14 years, serving
builders and developers in all aspects of projects from the Planning
and Zoning process through sell out.
MIRM
- Member of the Institute of Residential Marketing
The MIRM designation is the most prestigious designation given
by the Institute of Residential Marketing. The MIRM is the top-level
achievement for professionals in new home marketing. In earning
her MIRM, Jane joins the most respected residential sales and
marketing professionals in the country.
- CAPS – Certified Aging-in-Place
Specialist
The Certified Aging-in-Place Specialist (CAPS) designation demonstrates
the achievement of mastering the technical, business management,
and customer service skills essential to competing in the fastest
growing segment of the residential remodeling industry: home modifications
for the aging-in-place.
CMP
- Certified Marketing Professional
Jane earned her CMP through NAHB’s University of Housing
and Institute of Residential Marketing. She joins a nationwide
group of individuals dedicated to the housing profession’s
marketing industry to help builders and developers succeed in
reaching the audience they seek.
Recognized
as one of the top 50 experts influencing the 50+ housing industry.
50+ Builder Magazine, January 2007, January 2008.
Awards & Recognition
- President's Award, Builders Association of Greater Boston, 2006.
For outstanding service in recognition of dedication and professionalism
in the building industry.
- Recognized as one of the top 50 experts influencing the 50+
housing industry. 50+ Builder Magazine, January 2007.
- 2007’s Associates Award, presented in grateful recognition
of her dedication, integrity and outstanding service to the Builders
Association of Greater Boston
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