Sales training, behavioral assessments, coaching

Take Advantage of Jane’s New CAPS Courses for BRAGB!

4 Solid Reasons to Attend
Here are four compelling reasons why you should attend these Aging-in-Place certification sessions:
1. Aging-in-Place is the fastest growing segment of the residential remodeling industry, and it requires the special knowledge these sessions will give you.
2. As a Certified Aging-in-Place Specialist (CAPS), you'll have a distinct advantage over your competitors.
3. You'll learn the skills to convert more leads into dollars — dollars that now go elsewhere.
4. You'll profit from the insights of an expert industry trainer.

Jane Marie O'Connor is such a trainer. With 20 years in the 55+ industry, she has held the coveted CAPS designation since 2009. She has also conducted hundreds of training seminars, receiving high industry acclaim. Schooled in Design and Architecture, Jane conveys a real-world sense of how things "fit" together.
CLICK HERE, or anywhere on the image to the left. For more information and to sign up.

It’s IBS Time Again!

Discover a New Approach to 55+ Selling at IBS

I am excited to attend the International Builders’ Show once again next week, January 19 – 21, in Las Vegas.  It’s the perfect annual building industry gathering of award-winning professionals, educators, friends, colleagues and clients from around the country.  This year’s theme of Discovery is timely, as we all anticipate a market that will continue its positive  momentum forward.

My challenge to you is to discover what you will do differently in 2016 to intentionally position your team to excel beyond their 2015 performance.  What will you do to support and inspire them to do their very best?

IBS is a fantastic opportunity to network and to gain world-class insight into current housing market conditions.  The educational sessions provide guidance for attendees with timely topics and detailed information to take back home and apply to their business models.

I want to personally invite you to attend my speaking session on Wednesday, January 20, 11AM-12PM in the 55+ Lifestyle Central to discover what you can do to help your team excel in 2016:

Rethinking the 55+ Sales Approach – Part 4

Wednesday, January 20 | 11:00 AM – 12:00 PM
Event Type: Workshop
Location: 55+ Housing Central (North Hall) – N257
Presenter: Jane O’Connor, CAPS, CMP, CSP, MIRM, CAASH, 55 Plus, LLC, Hawley, MA.

The face of our 55+ customer has changed and so has the way successful professionals win sales in this powerful market niche. Rethink the 55+ sale approach to reflect a more customer-centric focus. You’ll learn successful new strategies, hear about the terminology that proves most effective with these customers and find a path to better communication, leading to shorter sales cycles and higher absorption rates.

Link to the official Session description HERE.


I hope to see you in Las Vegas!  Be sure to say, “Hello” if we are lucky enough to cross paths in the crowd!


New — Just Published by NAHB!
Click on the image to download Jane’s article.
“Creating a Sense of Community through Design” is an exploration of how getting 55+ residents involved in the design process gives them a sense of ownership, pride and belonging.  By Jane Marie O’Connor.


Would you like to meet with Jane during IBS in Las Vegas?  Send her an email at, or text her at 413.221.4825 to request a complimentary 30 minute session.